Shah Rukh Khan is extensively promoting ‘Ra.One’ by associating with various brands or launching its own merchandise. His marketing techniques have surpassed Aamir Khan’s too who is known as a marketing genius. But Shah Rukh hated to be compared. The actor says that he tired of being compared. He is compared with Mr. Bachchan, his contemporaries Aamir and Salman Khan and also all the new comers.
SRK says, ‘We are all here to do good work and should not be compared to each other.’ Even his film ‘Ra.One’ is being compared to Rajinikanth’s ‘Robot’ and also many Hollywood flicks. Some even say that a part of the film is copied from a German ad. However, the superstar though unfazed by all these comparisons says that it’s time to grow each together as an industry and not put each other down by shallow comparisons. Well said Mr. Khan.