It is now certain that Ajith’s Arrambam will be hitting the silver screens as a Diwali treat, not only for Ajith fans, but for all movie buffs as well. The distribution rights of this film is being sold out like hot cakes and predictably at very high prices.
The rate for the lucrative NSC areas (North Arcot, South Arcot and Chengalpet) is being negotiated at around 14 crores. Big players such as Aascar Films and Five Star Films are in the running for the rights to these areas. It is also likely that the producers, Sri Sathya Movies, might go ahead and release the movie in these areas on their own.
There are many screens that come under the NSC circuits and big mass films go for lucrative rates when it comes to the distribution rights for these areas. We also hear that totally around 25 screens might screen Arrambam across 18 important towns in the South Arcot circuit. Trade reports say that Vendhar Movies has pulled off the Arrambam deal for a good price.
There was negotiations based on the business made by other stars in Salem and Trichy regions. The collections of Ajith Kumar's last movies were also taken into the consideration before fixing the price. Vendhar Movies has tasted success in the present year by distributing Ethir Neechal and Thalaivaa.
The latest deal has left both parties happy and there is a win-win situation between them, says a source. Already, the distribution rights of the Karnataka region has been acquired by Sri Lakshmi Narayana Enterprises. Arrambam will hit the screens for Diwali.
It is reported that the upcoming Kollywood flick will be released on October 31. But the official announcement is yet to be made. The Tamil movie stars Ajith Kumar, Nayantara, Arya and Taapsee Pannu in the lead roles.
Mahesh Manjrekar, Suman Ranganathan and Kishore are in the supporting cast. Arrambam is directed by Vishnuvardhan and produced by A Raghuram.
